A web site can cost $200 or $5000.  Of course, that isn't what you clicked over here for, but every business is so different and business owners have different goals. Most are somewhere in between and yes, I know, that is a lot of margin, but there are so many variables. 

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What I will say is that I understand small business, not as a 'lone web designer' with no employees and low overhead, but because I have not only owned small businesses, but have worked as a bank officer who served small businesses. 

I know how many hats you wear and how you've forgotten what "vacations" are or "time for yourself", how your business is not 8-5, but 24/7 and how you wish your employees would act the age they put on their resumes. I know that the "bottom line" depends on what day it is.   I know when you work with your spouse, or your parents or any other family member, it can be magic...or it can be a nightmare. 

So when it comes to fees, I know what you need and I know how to keep your project lean and mean and deliver exactly what your customers and clients need to know.  Although I think flashy sites are fun - and I do believe web sites should be easy on the eyes - I suggest your first priority to be simple and straightforward.  Your customers should be able to get the basic information they need in one click.  The added side benefit is that a simple - but attractive - site is usually lower in cost.

Because all projects are so different, I always give you a quote based on your description and my evaluation.  Usually projects have mixed services, some requiring more skill than others.  I take this into consideration when supplying a bid and adjust my fee accordingly.  Once a design is selected and your content is recieved, you can expect your web site live on the web within one week.