A good solid promotional campaign includes these essential components.  You don't have to do them all at once if you feel wary or skeptical.  

Start with one or two, and as you begin realizing results, gradually add new strategies. 

• Search engine optimization

• Directory listings

• Search engine submission

• Link Campaign

• Pay-per-click search engines

• Collecting visitor profiles for email campaigns

• Don't forget to market offline too!

1.  Your company and your Product or service -is your company a start-up?  Are you new to the web or website promotion, or are you a veteran looking for new ideas?  What is your product, what does it do and how do you distribute it?

2.  Your website  - what is the URL, do you own your domain, are you being hosted by another website, do you use frames, etc.? 

3.  Clients  - who are they - Baby Boomers, Retirees, General?  Do  they shop online?

4.  What have You Tried?  Have you already started this process?  What kind of results have you had?  Do you market offline?  What pleases you and what has been a disappointment?   

5.  Your maintenance  plans.  Do you plan to do it yourself, do you have an ISP or a host, are you using an HTML editor? 

6.  Your concerns  about website marketing.  Do you wonder where you should place your focus, how you should spend your dollars, wonder what works and what doesn't?

7.  Your desired results - do you want visitors to call, sign up for a newsletter, take a survey, become more familiar with your company, or make a purchase?